The Main Street Program was developed in 1978 by the National Trust for Historic Preservation, a private, nonprofit corporation dedicated to the preservation of America’s important architectural resources. Begun as a pilot program in three towns, the National Main Street Center now boasts over 800 participating cities nationwide.
A successful four-point approach to downtown revitalization focusing on creating a total image of a community’s downtown area has been developed. The Main Street Program builds on existing resources, takes a step-by-step approach in its projects and fosters improved community leadership and support on behalf of the downtown for the long term. The Main Street approach to revitalization includes four components which are integrated to create a positive, identifiable image for downtown. They are Organization, Promotions, Design, and Economic Vitality.
The Main Street Program was developed in 1978 by the National Trust for Historic Preservation, a private, nonprofit corporation dedicated to the preservation of America’s important architectural resources. Begun as a pilot program in three towns, the National Main Street Center now boasts over 800 participating cities nationwide.
A successful four-point approach to downtown revitalization focusing on creating a total image of a community’s downtown area has been developed. The Main Street Program builds on existing resources, takes a step-by-step approach in its projects and fosters improved community leadership and support on behalf of the downtown for the long term. The Main Street approach to revitalization includes four components which are integrated to create a positive, identifiable image for downtown. They are Organization, Promotions, Design, and Economic Vitality.
Organization: The Main Street Program is a nonprofit, 501(c)(3) organization. A full-time office and staff provide the day-to-day management of the downtown and work with the Board of Directors and volunteers to accomplish the goals in the work plan.
Promotions: Building upon the downtown area as a place for activity, Main Street sponsors major community events and retail promotions to draw an abundant amount of people to downtown, providing residents and visitors with a safe, attractive place to shop, work, and play.
Design: Enhancing the visual quality of the downtown, Main Street uses basic design elements in the existing environment, i.e., buildings, signs, window displays, landscaping, streetscapes, street and sidewalk maintenance.
Economic Vitality: Supporting and diversifying the downtown economy, Main Street recruits new stores to balance the retail/service mix, provides one-on-one assistance to existing businesses, and improves downtown’s competitive market position.
The Main Street Program is a nonprofit, 501(c)(3) organization. A full-time office and staff provide the day-to-day management of the downtown and work with the Board of Directors and volunteers to accomplish the goals in the work plan.
Promotions: Building upon the downtown area as a place for activity, Main Street sponsors major community events and retail promotions to draw an abundant amount of people to downtown, providing residents and visitors with a safe, attractive place to shop, work, and play.
Design: Enhancing the visual quality of the downtown, Main Street uses basic design elements in the existing environment, i.e., buildings, signs, window displays, landscaping, streetscapes, street and sidewalk maintenance.
Economic Vitality: Supporting and diversifying the downtown economy, Main Street recruits new stores to balance the retail/service mix, provides one-on-one assistance to existing businesses, and improves downtown’s competitive market position.