Christmas Parade & Holiday Market – December 9, 10am

In its 23rd year, the Christmas Parade & Holiday Market takes over First Street with holiday cheer at 10am. The parade starts at First and D Streets and continues up First Street, ending at H Street. The parade features local marching bands, dancers, and Santa. The Holiday

Holiday Open House & Tree Lighting – December 1, 6pm

A cherished holiday tradition enjoyed by thousands of residents and visitors. The holiday season kicks off with the Holiday Open House at 6pm. Merchants keep their doors open until 9pm serving seasonal refreshments. At approximately 6:30pm at the foot of First Street the public can view the

Small Business Saturday – November 25

Small Business Saturday encourages people to shop at small businesses on the Saturday after Thanksgiving. This single day has grown into a powerful movement, and more people are taking part than ever before. Benicia Main Street, as a neighborhood champion, invites the public to spend their shopping

Downtown Holiday Shopping Spree – November 1-30

This extended shopping event offers shoppers a chance to enter a drawing for a downtown shopping spree valued at $500 in Downtown Dollars. For every $10 shoppers spend at participating stores, they will receive one ticket for the drawing. The drawing will take place on December 1st,